LinkedIn Summary: The definitive entry point to your LinkedIn profile.
Welcome to another LinkedIn tutorial!
In this episode, we take a look at how you can get started with making changes to your LinkedIn summary – arguably the most important part of your LinkedIn Profile.
What is a LinkedIn Summary?
A LinkedIn Summary is essentially that part of your LinkedIn profile that gives visitors to your LinkedIn profile a description of what you, and what your profile is roughly about:
How It Relates to real life
Think about a typical scenario when you go for a job interview, or you meet a prospect as a salesman for the first time.
What’s the most important thing that you need to nail down, as a professional?
That’s right, your first impression!
Studies have repeatedly shown that first impressions can make or break a deal, and this goes the same with LinkedIn.
Your LinkedIn Summary Is Your First Impression
When it comes to LinkedIn, the importance of first impressions isn’t that all different.
In other words, we believe that your LinkedIn summary is often times the reference point for first impressions on LinkedIn!
That being said, it’s very important that you nail down your LinkedIn Summary, so that you knock that first impression right out of the park.
Let’s dive right in.
How To Edit Your LinkedIn Summary
Editing Your LinkedIn Summary is as easy as pie!
Firstly, you’d want to go into your LinkedIn Profile:
You can access your LinkedIn Profile by clicking on any of these 3 buttons that you see highlighted above.
Next, you’d be redirected to your LinkedIn Profile:
Now, click on the Pen icon on the right, to bring up the LinkedIn Profile Editor:
Once you click the Pen icon, you should see something like this pop up:
Now, scroll down, to find your LinkedIn Summary:
Next, find the row titled “Summary”.
This row houses your LinkedIn summary:
Then, you can simply click on the editor row to fill in your summary. It’s that simple!
What To Place In Your LinkedIn Summary
Though there’s really no hard and fast rule as to what you should place in your LinkedIn summary, here are some general rule of thumbs that we’ve discovered in our years of writing LinkedIn profiles that are essential:
Add In A Convincing Introduction
Let’s face it. There are thousands of LinkedIn Profiles out there who probably do the exact same thing as you.
So, to the prospective visitor, it’s always safe to assume that your LinkedIn Profile doesn’t immediately stand out.
Therefore, it’s really important to add a convincing introduction, that hooks and baits the visitor in reading more.
If you’d like to learn how to write convincing introductions for your LinkedIn summary, head on over to our LinkedIn marketing blog to learn some great tips.
Talk about what You Do
Now, this isn’t the normal “I do this, and I do that”, it’s more about your story, and your experiences.
Think of it this way: your experiences are mostly shown already in the Experience section of your LinkedIn profile:
Therefore, it doesn’t really make much sense to repeat yourself in your LinkedIn summary, right?
A better way to talk about yourself is by weaving in a story, or a short, first hand account of your experiences succinctly.
Write In First Person…Always
That brings us to the next part of your LinkedIn Summary guidelines: You’d always want to write in first person.
You’re not writing a resume here.
LinkedIn is a social network, although most people don’t treat it as such.
Always remember that the key objective is to sell your personality and your story in a relatable way.
Writing in first person makes sure that you do that; i’ve yet to meet a person who can write a boring first person narrative…yet.
Add In A Powerful Call To Action
Finally, we come to the end portion of your LinkedIn Summary.
By now, you’ve included a powerful introduction, written about your experiences first hand, talked about what you do while being relatable all the way. Good work!
The final challenge now, though, is to write a convincing Call to Action that visitors can contact you by.
What is a call to action?
A call to action means simply calling out people to take action.
Think about it: Up till this point, people have read about how great you are, and what you do for a living.
But, how can they contact you if they’d like you to help them?
That’s why a call to action is needed.
Adding your call to action
Typically, in a call to action, you’d want to keep it simple.
Here are some things that you might want to add to your LinkedIn Summary:
- A mini hook (if you’d wish to contact me…)
- What you’d like to be contacted for (coffee, business opportunities etc)
- Your contact details (besides LinkedIn)
Now, over to you:
What are some things that you put into your LinkedIn Summary?
What other suggestions do you have for making your LinkedIn Summary better?
Either way, I’d like to hear from you.
Drop a comment down below, and give a thumbs up to this article if you find it useful.
If you have any questions, you can contact us here.
See you in the next LinkedIn tutorial!