LinkedIn Marketing works, make no mistake about that.
How do I know that?
Well, i’ve single handedly grown my businesses using LinkedIn marketing alone, without a single cent spent on advertising.
That’s 6 figures of revenue, without spending a single dime on selling to people.
If you’re in the business of selling your products or services to other businesses, otherwise known as Business to Business selling, then you’ll want to keep an eye out for LinkedIn as a marketing platform.
But here’s the irony: most people I speak to have no clue how to use this platform, besides “dumping their resume” on their profile (which is the last thing you should do, really).
But in this post, things are about to change from the basics.
In this article, you will learn the basics of LinkedIn Marketing, as well as the different terms most commonly used on LinkedIn.
- Have a strong insight into how LinkedIn Marketing works and how it will benefit you.
- Understand the foundations and important fundamentals of Marketing on LinkedIn.
- Know the entire process of LinkedIn marketing, from attracting your target customer, to closing the deal.
Note: This post is part of a series where I talk about the fundamentals of LinkedIn marketing.