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The Six Types Of People Who Use LinkedIn (And How To Use It)

In the last post, we talked about the basics of LinkedIn marketing, and how you can craft your own unique selling advantage on the platform.

But in this article, let’s go a little bit more in depth.

Since LinkedIn is a HUGE platform, it’s literally impossible to craft a one sized fits all LinkedIn marketing solution.

Therefore, i’ve taken the liberty to break up the demographics of LinkedIn into the 6 most common types of folks who use LinkedIn.

We’ll take a look at how these 6 groups of people use LinkedIn as a tool for their professional careers, and more importantly, we’ll also cover the best ways that they can leverage the platform for professional success.

In particular, here’s what you’ll learn:

  • Who the 6 different groups of people on LinkedIn are, and what the common LinkedIn marketing goals and objectives are.
  • The different LinkedIn marketing tools at their disposal
  • How each specific group of people can use LinkedIn to achieve their goals and objectives.

Take note: Since this is meant to be an introduction to the different types of users on LinkedIn, the specific methods of LinkedIn marketing won’t be covered in detail.

We’ll be releasing more detailed posts into specific marketing methods for each group of users in the future as this blog progresses, so please do follow us to make sure you don’t miss out!

Let’s begin!

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LinkedIn Marketing: The Ultimate Beginner’s Guide To Crushing It

LinkedIn Marketing works, make no mistake about that.

How do I know that?

Well, i’ve single handedly grown my businesses using LinkedIn marketing alone, without a single cent spent on advertising.

That’s 6 figures of revenue, without spending a single dime on selling to people.


If you’re in the business of selling your products or services to other businesses, otherwise known as Business to Business selling, then you’ll want to keep an eye out for LinkedIn as a marketing platform.

But here’s the irony: most people I speak to have no clue how to use this platform, besides “dumping their resume” on their profile (which is the last thing you should do, really).

But in this post, things are about to change from the basics.

In this article, you will learn the basics of LinkedIn Marketing, as well as the different terms most commonly used on LinkedIn.

  • Have a strong insight into how LinkedIn Marketing works and how it will benefit you.
  • Understand the foundations and important fundamentals of Marketing on LinkedIn.
  • Know the entire process of LinkedIn marketing, from attracting your target customer, to closing the deal.

Note: This post is part of a series where I talk about the fundamentals of LinkedIn marketing.

Let’s begin!

Continue ReadingLinkedIn Marketing: The Ultimate Beginner’s Guide To Crushing It