In the last post, we talked about the basics of LinkedIn marketing, and how you can craft your own unique selling advantage on the platform.
But in this article, let’s go a little bit more in depth.
Since LinkedIn is a HUGE platform, it’s literally impossible to craft a one sized fits all LinkedIn marketing solution.
Therefore, i’ve taken the liberty to break up the demographics of LinkedIn into the 6 most common types of folks who use LinkedIn.
We’ll take a look at how these 6 groups of people use LinkedIn as a tool for their professional careers, and more importantly, we’ll also cover the best ways that they can leverage the platform for professional success.
In particular, here’s what you’ll learn:
- Who the 6 different groups of people on LinkedIn are, and what the common LinkedIn marketing goals and objectives are.
- The different LinkedIn marketing tools at their disposal
- How each specific group of people can use LinkedIn to achieve their goals and objectives.
Take note: Since this is meant to be an introduction to the different types of users on LinkedIn, the specific methods of LinkedIn marketing won’t be covered in detail.
We’ll be releasing more detailed posts into specific marketing methods for each group of users in the future as this blog progresses, so please do follow us to make sure you don’t miss out!